A newsletter email is a cost-effective marketing tool that enables building relationships and maintaining regular contact with customers and prospects.
And with more than half the emails now being opened on mobile devices, its imperative that your emails look good on mobile.
Essentially, it is a set of design principles and techniques applied to emails with a clear focus on good user experience across platforms and devices.
These include creating fluid layouts and images, implementing media queries and creating bespoke copy for emails so they work well on a range of devices and screen sizes including smartphones, tablets and desktops.
While conventional emails generally feature a fixed-width layout, responsive emails adapt to the screen size and can conditionally display/hide content based on user's screen size.
Mobile first, also sometimes known as 'progressive enhancement', is a simple approach to responsive design which basically encourages designing for smaller screens first, then adding more features and content for bigger and bigger screens.
And with more and more people now using mobile devices to read emails, it is a 'no-brainer' to design and develop with a mobile first approach.
You might have heard various terms being thrown about including fluid, adaptive, responsive, hybrid, spongy and more.
Dont worry, these are various techniques used to implement responsive emails and we have extensive hands-on experience with all the above. So get in touch right away to discuss which one might be the best for you.